How Fiserv Transformed Customer Feedback Into Revenue Growth: A Blueprint for Success
Customer feedback has always been considered a valuable resource, but Fiserv proved that it can be far more than just a measure of satisfaction. By turning customer feedback into revenue growth, the company demonstrated that when feedback loops are properly designed, analyzed, and acted upon, they can directly influence profitability. In this article, we’ll explore
How to Tell When Your Customers Are Unhappy (Even If They Don’t Say It): 5 Silent Red Flags
Many unhappy customers never complain. They simply drift away, and by the time you notice, they’ve already stopped coming and probably patronizing your competitor. When your customers are unhappy but stay silent, you risk losing loyalty, sales, and trust without warning. The truth is, silence often hides frustration. That is why spotting the quiet signals
How To Use Customer Feedback To Drive Innovation In Your Business.
When local businesses use customer feedback to drive innovation, they create room for growth. Every comment, complaint, or suggestion is more than just an opinion. It is a direct signal of what people truly value and where your business might be falling short. Feedback touches every corner of innovation, from improving products and refining services
How To Grow Your Business In Nigeria With Customer Feedback
Nigeria’s SMEs drive nearly 46% of the country’s GDP and employ most of its workforce. That’s a huge engine for growth, but staying competitive in this kind of market takes more than hard work. To truly grow your business in Nigeria, you need to understand what your customers are thinking. In a world where one
How Businesses Use Customer Feedback to Drive Growth and Innovation: Strategies, Tools, and Case Studies
Why do some companies keep growing while others struggle to stay relevant? The difference often comes down to one thing: how well they use customer feedback. Feedback is more than a collection of opinions; it’s the clearest window into what your customers need, value, and expect. When businesses pay attention, they uncover ideas that fuel
How One Flight Incident Holds an Invaluable Lesson for Local Business Owners
Recent headlines about a disagreement between a flight attendant and a passenger remind us of one thing: it only takes one negative interaction to undo months or years of customer trust. In this case, it was an Ibom Air incident, but it could happen anywhere: in your store, your restaurant, your hotel, or even your
How Bad Customer Experience Kills Small Businesses in 2025 (and How To Fix It Fast!)
One bad customer experience is all it takes to lose someone for good. In fact, up to 32% of customers will never come back after just one bad experience. For small businesses, that’s a big deal. Unlike large companies, you don’t have the luxury of losing customers and hoping new ones show up. You rely
Customer Feedback And Customer Reviews: Which One Helps Improve Your Business In 2025?
91% of small businesses collect customer reviews but ignore customer feedback. Starbucks found 91 improvement opportunities just by listening to app feedback, not reviews. While most small business owners chase five-star reviews on Google, they’re missing the hidden goldmine that actually transforms businesses from the inside out. After working with dozens of local business owners,
What Is Sentiment Analysis? And Why It Is Important for Local Businesses
Sentiment analysis shows what your customers think about your business, your products or services, even when they don’t say it out loud. Running a local business is hard, but what makes it harder is guessing what your customers want. Sentiment analysis takes away the guesswork. It reads between the lines of your feedback and tells
10 Reasons Your Small Business Is Not Getting Repeat Customers (And How To Fix This Fast)
86% of sales in your business come from repeat customers. These are the people that hold the stakes in your business. And their opinion is important. It can make or shut you down. But 9 out of 10 business owners never pay attention. They’re busy running the business until it’s too late. When issues arise
