
Why Customer Feedback Is the Secret Weapon Your Business Needs to Grow
If you’re running a business, whether it’s a cozy café, a local clothing shop, or a digital service — there’s one thing you simply can’t afford to ignore: customer feedback. Sure, you might think you’re doing great because you’re making sales, getting likes on social media, or hearing the occasional “nice job” from a happy

The Untapped Power of Feedback in Growing Small Businesses
Walk into any small business and ask the owner how things are going, and chances are you’ll hear something like: “We’re doing okay. Sales could be better, but people seem to like us.” That’s the thing about small business owners, we’re optimistic by nature. But optimism, while necessary, can also be a blindfold. Because “people

Every Pharmacy Business Needs a Customer Feedback System to Stay Ahead
Walk into a pharmacy in Lagos, Accra, Enugu, or Kumasi, and you’ll likely see something familiar: shelves neatly lined with medications, a counter with a pharmacist in a white coat, and a few customers, some asking for prescriptions, others picking up common drugs like paracetamol or antibiotics. Business seems steady. People come in and out.