From “Cardboard” Crust to Global Leader: How Domino’s Pizza Transformed Brutal Customer Feedback into a Brand Revival
Imagine ordering a pizza and hearing someone say, “To me, the crust tastes like cardboard.” That was the reality for one of the world’s biggest pizza brands not long ago. Yet today, Domino’s Pizza stands as a textbook example of how to turn harsh customer feedback into fuel for revival. For brand managers, business owners
